These days a mantle of flowers dresses the most exclusive beach club on Larvotto beach, in Monte Carlo. In it, daisies, cristanthemums, roses and poppies coexist on a white background that surrounds, with its exaltation of spring, hammocks, umbrellas and tableware. The Flora print represents that implosion of gucciness that Demna Gvasalia so celebrates and analyzes in every design he creates for the luxury brand since his appointment as creative director in 2025.
This year, in addition, the print invented by the brand and brought to life by the Italian illustrator Vittorio Accornero celebrates a special anniversary and the house celebrates it with this fresh intervention to recover its history and its link with Monaco.
It was sixty years ago when Rodolfo Gucci decided to commission the creation of a special accessory from Accornero for one of the house’s most exclusive clients: the princess of Monaco. In a heady version of Botticcelli’s Allegory of Spring, the illustrator imagined the robes of the nymph Chloris reborn as Flora, a lush field of flowers in 37 different colors, hand-drawn on a silk scarf. That was the beginning of an unbreakable bond between Gucci, Grace Kelly and floral prints as the signature element of the brand.
In this colorful garden on the shore of the Mediterranean Sea, an exotic flower stands out among the others. Júlia Mas, art director and content creator, has that unique beauty of the past. With porcelain skin and crystalline eyes that contrast with her raven hair, this 23-year-old Catalan girl flourishes among the weeds of social networks. In less than two years she has managed to become relevant in the art of telling visual stories on platforms such as Instagram and Tik Tok, both in front of the camera and behind it, as a photographer.
His passion for fashion comes from afar, when his mother, who was in charge of a chain of stores in Barcelona, taught him to cultivate his own style and then take care of it and make it grow little by little. “I experimented with clothes from a very young age, especially vintage, and when social networks appeared I investigated and began to publish my vision of fashion, art and beauty,” she says after the session.
But he belongs to a generation that does not close doors and hates being pigeonholed. “I have been writing since I was little, I really like photography and art direction and I have studied advertising. It is true that I have a frustrated dream which is to be a film director or screenwriter but for the moment I am enjoying this path and the opportunities that social networks are giving me,” explains the Catalan content creator.
Among his artistic hobbies is also music. At a very young age she learned to play the harp and cello and, although she does not plan to dedicate herself to them professionally, the sensitivity that that classical education has given her is reflected in her way of moving and also in her romantic vision of life. An inveterate lover of The Cure, if I had to choose a song to encapsulate this vital moment it would be Pictures of You.
“Today, craftsmanship and creativity, the story behind each piece, is what really draws the attention of young people, what brings us closer to luxury. Because we understand the exclusivity of this type of house as a consequence of that care in savoir-faire,” says the artist, who has half a million followers on social media after being asked how luxury can be brought closer to generation Z.
Dressed in the best pieces from the Gucci Flora collection, Julia Mas has that old Hollywood glow that promises to take her far. And although his story has yet to be written, his rise will certainly be interesting.
On the cover
All credits:
Photographer: Uxio Da Vila. Stylist: Blanca Unzueta. Makeup and hair: Fidel Fernández for Gucci Beauty. Talent: Júlia Mas @yuuulieta. Location: La Rose des Vents, Larvotto beach. Monte Carlo
Source: Lavanguardia
